Vedacit - FEICON 2024

In 2024, ZAZ built an impressive almost 300 m² stand at FEICON for Vedacit. The space has been carefully divided into exclusive areas for Vedacit and Vedacit PRO, as well as offering dedicated meeting rooms to facilitate strategic interactions.

The activations were diverse, including an immersive virtual reality experience that highlighted some of Vedacit's iconic products. In addition, silent lectures were held by Vedacit employees themselves, providing an intimate and informative approach to the products presented. A highlight was the Instagrammable space, designed to attract and engage visitors in a fun and interactive way, adding value to the brand's presence on social media.

The stand also reserved a specific area for ConstruCore, a Vedacit brand focused on facilitating file management, from the design phase to execution, demonstrating the company's commitment to innovation and practicality in all aspects of the construction sector.