Following international trends, ZAZ produced the Live Shop for the giant C&A on April 1st and featured the participation of presenter Vivian Amorim.
The event presented products live over the internet in order to allow buyers to have an experience much closer to a physical store, including the possibility of commenting and asking questions during the live shop, presenter and former BBB Vivian Amorim, showed trends and news from the brand, as well as talking about jeans and ways to wear them comfortably. The live shop took place during the red phase of the COVID-19 pandemic and ended up providing extra care, so that everyone was well and healthy.
The entire event structure was created in partnership with Thinkers, a partner in other projects for the same brand, and it was a success.
